Cultural Insight and Trends

This is applied cultural research: a blend of qualitative insight, field listening, and narrative strategy. We help mission-driven teams—nonprofit or ethical for-profit—understand what’s really going on within their audience, message, or mission. By turning lived experience into clear, story-rich analysis, we support grounded decision-making and resonant strategy. 

🧠 Sample Projects

• Interfaith Reentry Narrative Study
  Conduct qualitative interviews with incarcerated participants, chaplains, and volunteers to help a community-based nonprofit reframe its messaging and support fundraising with story-backed insight.
  
  

• Audience Alignment Scan for Arts-Tech Venture
  Help an emerging creative tech company identify cultural disconnects in their pilot rollout by mapping how artists and educators actually engaged with their digital tool—and what got lost in translation.
  
  

• Resident Perspective Memo for Civic Planner
  Produce a fieldnote-based synthesis of how local residents describe and emotionally navigate a neighborhood undergoing major design change, grounding a public/private planning effort in real voice and tone.

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