Market Benchmarking
Market Benchmarking
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Know your space. Then move with confidence.
Know your space. Then move with confidence.
Market Insights is a fast-turn research service designed to help you understand the people, players, and patterns in your space—no matter what industry you're in. Whether you're a nonprofit seeking to understand funder trends, or a startup trying to see how competitors position themselves, this offer brings clarity.
It’s not off-the-shelf data. It’s custom, human-driven research that tells you what’s actually happening—and what matters most.
🧠 Sample Projects
Peer Landscape Scan for Education Startup
Map competitor messaging and product strategies across six similar tools, delivering insight on feature positioning, tone, and gaps in the market.
Narrative Audit for Health Advocacy Group
Analyze how peer orgs framed similar issues across websites, campaigns, and funder reports to inform refreshed messaging and outreach.
Behavior Scan for Values-Aligned Retailer
Combine reviews, customer interviews, and social listening to understand patterns in how buyers navigate decision-making in a niche ethical market.
🧭 Use Cases
Competitor & Peer Research
Positioning Analysis
Gap Identification
Strategic Framing
🔍 What It’s For
Understanding how others in your space communicate, structure, and serve
Identifying narrative or service gaps in the market
Making informed decisions about your own messaging, offerings, or direction
📦 Deliverables
Research brief + alignment call
Desktop scan, interviews, or survey (method varies by scope)
Insight report with trends, tensions, and peer snapshots
Executive summary or slide deck
⏱ Timeline: 3–5 weeks
💵 Pricing: $4,000–$9,000Tiered pricing based on methods + sample size
🔗 Example Project
🔗 Example Project
Copyright © 2025 Ryan Badertscher. All rights reserved.
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