Ethnography for Organizations: A Practical Workshop

Date & Time: Thursday, October 9, 2025 • 2:00–2:45 PM ET
Location: Online via Google Meet (link provided after registration)

Overview:
This 45-minute workshop introduces ethnographic and UX research methods that help teams uncover how people actually experience their services, spaces, or products.

We will cover:

• What ethnographic research is (and is not)
  
  

• How to adapt ethnographic methods for business, nonprofit, and civic contexts
  
  

• Real examples of insights that led to system, messaging, or design changes
  
  

By the end, you will have a clear sense of how these methods work, when to use them, and how they can fit into your own projects.

Format:

• 20 minutes: Practical introduction with case examples
  
  

• 15 minutes: Q&A and tailored advice for your context

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